Services · Brand Design

Brand Strategy. Creative Excellence. Lasting Results.

Branding is far more than a logo or a colour palette — it's the overall perception people have of your business. It shapes how customers recognise, trust and remember your company.

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The value of a brand

A great brand doesn't stand still

Creates a strong first impression

A professional brand immediately communicates credibility and quality, helping you stand out in a crowded market.

Builds trust and loyalty

Consistent branding reassures customers that they can expect the same quality and experience every time they interact with your business.

Differentiates your business

A clear brand identity highlights what makes you unique, giving customers a compelling reason to choose you over competitors.

Increases recognition

Memorable visual elements, messaging and tone make your business easier to identify and recall.

Supports premium pricing

Strong brands are often perceived as more valuable, allowing businesses to command higher prices and increase customer loyalty.

Drives business growth

Effective branding attracts the right audience, strengthens customer relationships and creates long-term value that extends beyond individual products or services.

Identity

A brand system, composed

Logo, colour and type crafted to work together across every touchpoint.

hubb — logo & marks
Hb
Hubb.
Hb Hubb
Hubb.

Logo & marks

hubb — type specimen
Ag

Plus Jakarta Sans

Aa Bb Cc · 0–9

Brand with intent Light
Brand with intent Regular
Brand with intent Medium
Brand with intent Semibold
Brand with intent Bold

Type specimen

hubb — colour & tokens

brand 700

brand 500

brand 300

ink 900

amber 400

Aa

Plus Jakarta Sans · Display / Body / Caption

Primary Secondary Ghost

Colour & tokens

Our approach

Branding in depth

01

Relevance

We evaluate your current brand and its relevance to customers and culture. If you're a start-up, we look to help you disrupt the market and launch with impact.

02

Research

Your brand needs to stand individually. Copying only causes customer confusion and dilutes your story.

03

Reputation

A great brand doesn't stand still — it evolves with confidence, balancing its heritage with innovation to remain valuable for generations to come.

04

Personality

Every business has its own personality. We get to know you, your product or service, so we can reflect that.

05

Proposals

Submission of designs that are as individual as you and your business. Designed to create a statement. Crafted to work across all mediums.

06

Packaged

Final design with brand guidelines so you can franchise your brand to customers effortlessly and quickly.

Evolution

The strongest brands evolve — they don't start over

Brand evolution is essential because markets, customer expectations, technology and culture are constantly changing. The strongest brands rarely start over. Instead, they refine and strengthen what already makes them distinctive.

FAQ

Brand Design — your questions, answered

What if my current brand has been used for years?

Business pedigree is important and you've worked hard to establish your position in the marketplace. We pay respect to that and don't try to re-invent the wheel. In some cases your branding may only need a subtle refresh — whether it's font usage or an upgraded colour palette. Everything we do is to keep you relevant to your customers.

How easy is it to implement?

For digital communications like websites and email signatures the transition is seamless and can happen over just a few days. For print communications we introduce the new or refreshed brand as new collateral is needed, meaning your costs are controlled and spread out. In some cases we introduce new branding to loyal customers directly as a 'family' mail-out.

How much does a new or refreshed brand cost?

It's controlled by you. We research and propose several ideas which continue to evolve with the feedback we receive. There is no limit to how many proposals we submit, but we often find a common goal and structure is established early in the process.

Ready to build a brand that lasts?

Tell us where your brand is today and where you want it to go — we'll come back with a clear plan to get you there.