Glossary
Plain-English definitions
The web, marketing, e-commerce and HR terms our clients ask about — explained clearly, without the jargon.
HR & People
360-Degree Feedback
360-degree feedback is a review process where an employee receives anonymous, structured feedback from the people around them — their manager, peers,...
Read the definitionPerformance Appraisal
A performance appraisal is a structured review of how well an employee has done their job over a period, usually against goals and expected behaviours...
Read the definitionEmployee Engagement
Employee engagement is the degree to which people feel committed to their work and their organisation — how motivated they are to do a good job and st...
Read the definitionUAE employment
Gratuity (End-of-Service Benefit)
In the UAE, gratuity is an end-of-service benefit paid to an employee when they leave, calculated from their basic salary and length of service — typi...
Read the definitionProbation Period
A probation period is an initial phase of employment during which either the employer or the employee can end the contract with shorter notice, used t...
Read the definitionWeb & SEO
Core Web Vitals
Core Web Vitals are a set of Google metrics that measure real-world user experience on a web page — mainly loading speed (LCP), interactivity (INP) an...
Read the definitionSearch Engine Optimisation (SEO)
SEO is the practice of improving a website so it ranks higher in unpaid (organic) search results, bringing more relevant visitors without paying for e...
Read the definitionPay-Per-Click (PPC)
Pay-per-click is a form of online advertising where you pay a fee each time someone clicks your ad — most commonly on Google Ads and social platforms...
Read the definitionConversion Rate Optimisation (CRO)
Conversion rate optimisation is the practice of increasing the percentage of website visitors who take a desired action — such as buying, enquiring or...
Read the definitionLanding Page
A landing page is a standalone web page created for a single purpose — usually to convert visitors from a specific campaign or ad into leads or custom...
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